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HELLA Hero Image.jpg


HELLA is a German brand of automotive parts. They specialize in auxiliary lights for cars and trucks. The requirement for this project was to develop a new visual identity for HELLA. This involved redesigning their logo, experimenting with visual elements such as typography, color, photography, and the development of a visual look for a multitude of deliverables. The final part of this project was to create a standards manual that tells the company’s story, how visual elements are to be used, and a catalog of the deliverables.


Class: Identity Systems

Year of Design: Fall, 2019

HELLA Building Signage
HELLA Rallye 500 Package
Hella T shirt YELLOW BG.jpg
Hella Keychains YELLOW BG.jpg
HELLA Graphic Standards Manual Cover.jpg
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