HELLA Hero Image.jpg

HELLA REBRAND

HELLA is a German brand of automotive parts. They specialize in auxiliary lights for cars and trucks. The requirement for this project was to develop a new visual identity for HELLA. This involved redesigning their logo, experimenting with visual elements such as typography, color, photography, and the development of a visual look for a multitude of deliverables. The final part of this project was to create a standards manual that tells the company’s story, how visual elements are to be used, and a catalog of the deliverables.

 

Class: Identity Systems

Year of Design: Fall, 2019

HELLA Billboard "Its Brighter than You Think"
HELLA Billboard "Its Brighter than You Think"

HELLA Billboard "Let Us Light Your Way"
HELLA Billboard "Let Us Light Your Way"

HELLA Billboard "Technology with Vision"
HELLA Billboard "Technology with Vision"

HELLA Billboard "Its Brighter than You Think"
HELLA Billboard "Its Brighter than You Think"

1/3
HELLA Mobile Ad "Its Brighter than You Think"
HELLA Mobile Ad "Its Brighter than You Think"

HELLA Mobile Ad "Let Us Light Your Way"
HELLA Mobile Ad "Let Us Light Your Way"

HELLA Mobile Ad "Technology with Vision"
HELLA Mobile Ad "Technology with Vision"

HELLA Mobile Ad "Its Brighter than You Think"
HELLA Mobile Ad "Its Brighter than You Think"

1/3
HELLA Building Signage
HELLA Rallye 500 Package
HELLA Semi Truck
HELLA Semi Truck

HELLA Semi Truck Side View
HELLA Semi Truck Side View

HELLA Semi Truck Rear View
HELLA Semi Truck Rear View

HELLA Semi Truck
HELLA Semi Truck

1/3
HELLA Parts and Service Van
HELLA Parts and Service Van

HELLA Service Van Side View
HELLA Service Van Side View

HELLA Service Van Rear View
HELLA Service Van Rear View

HELLA Parts and Service Van
HELLA Parts and Service Van

1/3
Hella T shirt YELLOW BG.jpg
Hella Keychains YELLOW BG.jpg
HELLA Graphic Standards Manual Cover.jpg
HELLA Graphic Standards Manual Logo Font Spread
HELLA Graphic Standards Manual Logo Font Spread

HELLA Graphic Standards Manual Body and Header Fonts Spread
HELLA Graphic Standards Manual Body and Header Fonts Spread

HELLA Graphic Standards Manual Proper Usage Spread
HELLA Graphic Standards Manual Proper Usage Spread

HELLA Graphic Standards Manual Logo Font Spread
HELLA Graphic Standards Manual Logo Font Spread

1/3