HELLA Hero Image.jpg

HELLA REBRAND

HELLA is a German brand of automotive parts. They specialize in auxiliary lights for cars and trucks. The requirement for this project was to develop a new visual identity for HELLA. This involved redesigning their logo, experimenting with visual elements such as typography, color, photography, and the development of a visual look for a multitude of deliverables. The final part of this project was to create a standards manual that tells the company’s story, how visual elements are to be used, and a catalog of the deliverables.

 

Class: Identity Systems

Year of Design: Fall, 2019

HELLA Billboard "Its Brighter than You Think"
HELLA Billboard "Its Brighter than You Think"

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HELLA Billboard "Let Us Light Your Way"
HELLA Billboard "Let Us Light Your Way"

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HELLA Billboard "Technology with Vision"
HELLA Billboard "Technology with Vision"

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HELLA Billboard "Its Brighter than You Think"
HELLA Billboard "Its Brighter than You Think"

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HELLA Mobile Ad "Its Brighter than You Think"
HELLA Mobile Ad "Its Brighter than You Think"

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HELLA Mobile Ad "Let Us Light Your Way"
HELLA Mobile Ad "Let Us Light Your Way"

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HELLA Mobile Ad "Technology with Vision"
HELLA Mobile Ad "Technology with Vision"

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HELLA Mobile Ad "Its Brighter than You Think"
HELLA Mobile Ad "Its Brighter than You Think"

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HELLA Building Signage
HELLA Rallye 500 Package
HELLA Semi Truck
HELLA Semi Truck

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HELLA Semi Truck Side View
HELLA Semi Truck Side View

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HELLA Semi Truck Rear View
HELLA Semi Truck Rear View

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HELLA Semi Truck
HELLA Semi Truck

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HELLA Parts and Service Van
HELLA Parts and Service Van

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HELLA Service Van Side View
HELLA Service Van Side View

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HELLA Service Van Rear View
HELLA Service Van Rear View

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HELLA Parts and Service Van
HELLA Parts and Service Van

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Hella T shirt YELLOW BG.jpg
Hella Keychains YELLOW BG.jpg
HELLA Graphic Standards Manual Cover.jpg
HELLA Graphic Standards Manual Logo Font Spread
HELLA Graphic Standards Manual Logo Font Spread

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HELLA Graphic Standards Manual Body and Header Fonts Spread
HELLA Graphic Standards Manual Body and Header Fonts Spread

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HELLA Graphic Standards Manual Proper Usage Spread
HELLA Graphic Standards Manual Proper Usage Spread

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HELLA Graphic Standards Manual Logo Font Spread
HELLA Graphic Standards Manual Logo Font Spread

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