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HELLA REBRAND
HELLA is a German brand of automotive parts. They specialize in auxiliary lights for cars and trucks. The requirement for this project was to develop a new visual identity for HELLA. This involved redesigning their logo, experimenting with visual elements such as typography, color, photography, and the development of a visual look for a multitude of deliverables. The final part of this project was to create a standards manual that tells the company’s story, how visual elements are to be used, and a catalog of the deliverables.
Class: Identity Systems
Year of Design: Fall, 2019

HELLA Billboard "Its Brighter than You Think"

HELLA Billboard "Let Us Light Your Way"

HELLA Billboard "Technology with Vision"

HELLA Billboard "Its Brighter than You Think"
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HELLA Mobile Ad "Its Brighter than You Think"

HELLA Mobile Ad "Let Us Light Your Way"

HELLA Mobile Ad "Technology with Vision"

HELLA Mobile Ad "Its Brighter than You Think"
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HELLA Semi Truck

HELLA Semi Truck Side View

HELLA Semi Truck Rear View

HELLA Semi Truck
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HELLA Parts and Service Van

HELLA Service Van Side View

HELLA Service Van Rear View

HELLA Parts and Service Van
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HELLA Graphic Standards Manual Logo Font Spread

HELLA Graphic Standards Manual Body and Header Fonts Spread

HELLA Graphic Standards Manual Proper Usage Spread

HELLA Graphic Standards Manual Logo Font Spread
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