HELLA is a German brand of automotive parts. They specialize in auxiliary lights for cars and trucks. The requirement for this project was to develop a new visual identity for HELLA. This involved redesigning their logo, experimenting with visual elements such as typography, color, photography, and the development of a visual look for a multitude of deliverables. The final part of this project was to create a standards manual that tells the company’s story, how visual elements are to be used, and a catalog of the deliverables.
Class: Identity Systems
Year of Design: Fall, 2019