Ale-8-One Hero Image.jpg

ALE-8-ONE REDESIGN

Established in 1926, Ale-8-One is a Winchester, Kentucky brand of ginger ale. The goal of this project was to redesign the visual identity of Ale-8-One. My vision for this project was to give Ale-8-One a more modern look and contemporary style. This was achieved through researching the company and its history, redesigning the current logo, the packaging and other deliverables. 

Class: Packaging Design

Year of Design: Fall, 2019

LOGO PROCESS

Logo Rough Sketches Set 1
Logo Rough Sketches Set 1

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Logo Rough Sketches Set 2
Logo Rough Sketches Set 2

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Finalized Logo
Finalized Logo

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Logo Rough Sketches Set 1
Logo Rough Sketches Set 1

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BOTTLE LABELS AND BOTTLE CARTONS

Ale-8-One The Original Bottle Label
Ale-8-One The Original Bottle Label

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Ale-8-One Diet Bottle Label
Ale-8-One Diet Bottle Label

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Ale-8-One Cherry Bottle Label
Ale-8-One Cherry Bottle Label

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Ale-8-One The Original Bottle Label
Ale-8-One The Original Bottle Label

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IMG_0093.jpg
Ale-8-One Bottle Carton The Original
Ale-8-One Bottle Carton The Original

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Ale-8-One Bottle Carton Diet
Ale-8-One Bottle Carton Diet

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Ale-8-One Bottle Carton Cherry
Ale-8-One Bottle Carton Cherry

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Ale-8-One Bottle Carton The Original
Ale-8-One Bottle Carton The Original

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Ale-8-One The Original Can
Ale-8-One The Original Can

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Ale-8-One Diet Can
Ale-8-One Diet Can

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Ale-8-One Cherry Can
Ale-8-One Cherry Can

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Ale-8-One The Original Can
Ale-8-One The Original Can

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Ale-8-One Original Soda Can Box
Ale-8-One Original Soda Can Box

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Ale-8-One Diet Soda Can Box
Ale-8-One Diet Soda Can Box

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Ale-8-One Cherry Soda Can Box
Ale-8-One Cherry Soda Can Box

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Ale-8-One Original Soda Can Box
Ale-8-One Original Soda Can Box

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SODA CAN BOX PHOTOGRAPHY

Ale-8-One The Original Soda Can Box (Back)
Ale-8-One The Original Soda Can Box (Back)

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Ale-8-One Cherry Soda Can Box (Back)
Ale-8-One Cherry Soda Can Box (Back)

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Ale-8-One The Original Soda Can Box (Back)
Ale-8-One The Original Soda Can Box (Back)

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ALE-8-ONE FOREIGN SODA CAN DESIGNS

Ale-8-One The Original Can German
Ale-8-One The Original Can German

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Ale-8-One The Original Can Japanese
Ale-8-One The Original Can Japanese

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Ale-8-One The Original Can German
Ale-8-One The Original Can German

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Ale-8-One "Its the L8est" Billboard
Ale-8-One "Its the L8est" Billboard

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Ale-8-One Red River Gorge Billboard
Ale-8-One Red River Gorge Billboard

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Ale-8-One "Its the L8est" Billboard
Ale-8-One "Its the L8est" Billboard

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Ale 8 One Vending Machine Green BG.jpg
Ale-8-One Semi Truck
Ale-8-One Semi Truck

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Ale-8-One Delivery Van
Ale-8-One Delivery Van

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Ale-8-One Semi Truck
Ale-8-One Semi Truck

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Ale-8-One T-Shirt
Ale-8-One T-Shirt

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Ale-8-One T-Shirt Rustic
Ale-8-One T-Shirt Rustic

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Ale-8-One T-Shirt
Ale-8-One T-Shirt

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