Ale-8-One Redesign

Established in 1926, Ale-8-One is a Winchester, Kentucky brand of ginger ale. The goal of this project was to redesign the visual identity of Ale-8-One. My vision for this project was to give Ale-8-One a more modern look and contemporary style. This was achieved through researching the company and its history, redesigning the current logo, the packaging and other deliverables.

Class: Packaging Design

Year of Design: Fall, 2019

LOGO PROCESS

Logo Rough Sketches Set 1

Logo Rough Sketches Set 2

Finalized Logo

Logo Rough Sketches Set 1

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BOTTLE LABELS AND BOTTLE CARTONS

Ale-8-One The Original Bottle Label

Ale-8-One Diet Bottle Label

Ale-8-One Cherry Bottle Label

Ale-8-One The Original Bottle Label

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Ale-8-One Bottle Carton The Original

Ale-8-One Bottle Carton Diet

Ale-8-One Bottle Carton Cherry

Ale-8-One Bottle Carton The Original

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Ale-8-One The Original Can

Ale-8-One Diet Can

Ale-8-One Cherry Can

Ale-8-One The Original Can

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Ale-8-One Original Soda Can Box

Ale-8-One Diet Soda Can Box

Ale-8-One Cherry Soda Can Box

Ale-8-One Original Soda Can Box

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SODA CAN BOX PHOTOGRAPHY

Ale-8-One The Original Soda Can Box (Back)

Ale-8-One Cherry Soda Can Box (Back)

Ale-8-One The Original Soda Can Box (Back)

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ALE-8-ONE FOREIGN SODA CAN DESIGNS

Ale-8-One The Original Can German

Ale-8-One The Original Can Japanese

Ale-8-One The Original Can German

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Ale-8-One "Its the L8est" Billboard

Ale-8-One Red River Gorge Billboard

Ale-8-One "Its the L8est" Billboard

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Ale-8-One Semi Truck

Ale-8-One Delivery Van

Ale-8-One Semi Truck

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Ale-8-One T-Shirt

Ale-8-One T-Shirt Rustic

Ale-8-One T-Shirt

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