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HELLA REBRAND
HELLA is a German brand of automotive parts. They specialize in auxiliary lights for cars and trucks. The requirement for this project was to develop a new visual identity for HELLA. This involved redesigning their logo, experimenting with visual elements such as typography, color, photography, and the development of a visual look for a multitude of deliverables. The final part of this project was to create a standards manual that tells the company’s story, how visual elements are to be used, and a catalog of the deliverables.
Class: Identity Systems
Year of Design: Fall, 2019
HELLA Billboard "Its Brighter than You Think"
HELLA Billboard "Let Us Light Your Way"
HELLA Billboard "Technology with Vision"
HELLA Billboard "Its Brighter than You Think"
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HELLA Mobile Ad "Its Brighter than You Think"
HELLA Mobile Ad "Let Us Light Your Way"
HELLA Mobile Ad "Technology with Vision"
HELLA Mobile Ad "Its Brighter than You Think"
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HELLA Semi Truck
HELLA Semi Truck Side View
HELLA Semi Truck Rear View
HELLA Semi Truck
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HELLA Parts and Service Van
HELLA Service Van Side View
HELLA Service Van Rear View
HELLA Parts and Service Van
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HELLA Graphic Standards Manual Logo Font Spread
HELLA Graphic Standards Manual Body and Header Fonts Spread
HELLA Graphic Standards Manual Proper Usage Spread
HELLA Graphic Standards Manual Logo Font Spread
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